Off Plastic is both an art project and an awareness campaign tackling plastic pollution.

An estimated 4.7 million tons of plastic ends up in our oceans each year

 Of the top 10 items found on beaches across the world, seven are made from plastic


 The visual look of the campaign is set like a classic fashion advertising, portraying those photoshopped beauties our eyes feel so comfortable with, but mixing them with the horrors plaguing our environment.

The result is an impacting combination, strangely appealing yet disturbing, like the kind of images that stay seared in our memories.