The Packaged personification depicts the mutation of identities exposed to continuous brand conditioning.

In a culture devoid of content, all is driven by the brand symbolism.


Through corporate icons we communicate our status, as marketing tools of the self, associating our persona with a product-identity: the objects we own become our packaging, defining our value in the social market.


Brands proposes esthetically appealing integrations between humans and their creations, teasing on one side the materialistic fetish, inspiring on the other a symbiotic relationship with the contemporary lifestyle