Coca-Cola celebrated the 100th years anniversary of the Symbolic packaging with a year-long campaign, featuring works from leading artists from each region of the world.
For Latin America the “Classic” project was chosen and also awarded in the Museum of Contemporary Art in Panama. These Works are now permanent part of the Coca-Cola Museum Collection
In 2018 Lufthansa airlines opted for a very original campaign for the Italian market. The idea was to denounce the trend of people faking lives in social media, with the aid of Photoshop and other tools, sometimes even pretending to travel to improbable destinations.
The campaign, named Unknown Places, invites people to stop pretending a life and travel to actual existing locations instead.
My work for Karen Production in Milan, was to conceptualize the visual study and ultimately the visual proposal.
Surf Dojo, international surf Academy, commissioned a billboard size ad.
The request was of portraying their trademark cross-over training, consisting in having athletes exercising both on the waves and on half-pipe skate ramp.
This was part of a visual communication proposal I made for Swatch a while ago.
Unfortunately i wasn’t considered, but since I personally love it, I wanted to share it.
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